Publisher's Synopsis
`Naomi Klein brilliantly charts the protean nature of consumer capitalism, how it absorbs radical challenges to its dominance and turns them into consumer products.' MADELEINE BUNTING, Guardian
'If the world really is just one big global village, then the logo is its common language understood by - if not accessible to - everyone. In No Logo, Klein undertakes an arduous journey to the centre of a post-national planet. Starting with the brand's birth, as a means of bringing soul to mass marketing, she follows in the logo's wake and notes its increasing capacity for making the product subservient - a strategy reaching its apotheosis in brands such as Tommy Hilfiger, who actually produces nothing but lends his signature to a wardrobe of clothing statements made elsewhere. Beyond this she reaches her core argument - the now uneasy struggle between corporate power and anti-corporate activism - via sweatshop labour, submerged identity and subversive action. Part sociological thesis, part design history, No Logo's message is entirely engrossing and emphatic.' GQ
